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Old Eltons started as a small venture in 2017

designing & printing tees in my garage studio, selling them in my family run shop in the heart of Tenby, Pembrokeshire.

In 2018, I faced a challenging period with my mental health, battling anxiety and depression that left me feeling disconnected and lost. It was a turning point that inspired me to reshape Old Eltons into more than just a clothing brand.

The brand became a platform to spark meaningful conversations about mental health, encouraging openness and support within the community. Every garment I create is designed to remind people they’re not alone, fostering connection and understanding through shared experiences.

Now, 8 years on, I am no longer the owner of the print studio & can now focus on my family & the brand.

I hope that through my designs, it offers a small reminder of what we already know but don't always allow ourselves to believe: on good days you have permission to feel happy and on bad days you can make it through. You are deserving and most importantly,

you are enough.

Quality service and quality brand. Always goes out of the way to help absolutely anyone and the product he produces is pure quality!

— Max FraserPurchased his 9th It Comes In Waves T-Shirt

Comfy, wicked design and great quality. Absolutely ideal.

— Luciano FrigePurchased Beauty Within

Best quality T Shirt i have ever had, super soft, great designs and super fast, friendly delivery

— PeetyPurchased Through Hell & Back