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A small back story &
The reason why we do this
Old Eltons started as a small venture in 2017 designing & printing tees in my garage studio, selling them in my family run shop in the heart of Tenby, Pembrokeshire.
In 2018, I faced a challenging period with my mental health, battling anxiety and depression that left me feeling disconnected and lost. It was a turning point that inspired me to reshape Old Eltons into more than just a clothing brand.
The brand became a platform to spark meaningful conversations about mental health, encouraging openness and support within the community. Every garment I create is designed to remind people they’re not alone, fostering connection and understanding through shared experiences.


Mental Health Matters - Relax Hood
Meet the upgraded Mental Health Matters hoodie, now only in black. Think of your favorite metal band tee, but crafted for maximum comfort. Its bold, chaotic font screams metal energy, with the message blazing across the sleeves for extra impact.
Feel the raw power of metal music in every thread, a force that uplifts your spirit and strengthens your mind. Slip into this cozy black hoodie and embrace the vibe of your go-to anthem.
Wear it to spark conversations, honor your mental health journey, and celebrate the music that drives you. Mental Health Matters boldly reminds you to prioritize your well being while staying true to your metal roots.