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A small back story &
The reason why we do this
Old Eltons started as a small venture in 2017 designing & printing tees in my garage studio, selling them in my family run shop in the heart of Tenby, Pembrokeshire.
In 2018, I faced a challenging period with my mental health, battling anxiety and depression that left me feeling disconnected and lost. It was a turning point that inspired me to reshape Old Eltons into more than just a clothing brand.
The brand became a platform to spark meaningful conversations about mental health, encouraging openness and support within the community. Every garment I create is designed to remind people they’re not alone, fostering connection and understanding through shared experiences.
Old Swell
The Old Swell Tee was designed with the dads of our community in mind. A relaxed style that takes inspiration from 70s surf culture, and a design that nods to the ebb and flow we all have to move through to get to where we’re going. A reminder to go easy on yourself when you're not sure if the tide is coming or going.
