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A small back story &

The reason why we do this

Our Story

Old Eltons started as a small venture in 2017 designing & printing tees in my garage studio, selling them in my family run shop in the heart of Tenby, Pembrokeshire.

In 2018, I faced a challenging period with my mental health, battling anxiety and depression that left me feeling disconnected and lost. It was a turning point that inspired me to reshape Old Eltons into more than just a clothing brand.

The brand became a platform to spark meaningful conversations about mental health, encouraging openness and support within the community. Every garment I create is designed to remind people they’re not alone, fostering connection and understanding through shared experiences.

Tell us why you wear it

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Sophie

Sophie

even when the glass is half empty, it's also half full

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Richard

Richard

I love the design, and message, of the Run With The Hare T, so I ordered one, looks/feels great.

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Mark

Mark

"The messages, designs, and quality is unreal 👌"

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