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A small back story &

The reason why we do this

Our Story

Old Eltons started as a small venture in 2017 designing & printing tees in my garage studio, selling them in my family run shop in the heart of Tenby, Pembrokeshire.

In 2018, I faced a challenging period with my mental health, battling anxiety and depression that left me feeling disconnected and lost. It was a turning point that inspired me to reshape Old Eltons into more than just a clothing brand.

The brand became a platform to spark meaningful conversations about mental health, encouraging openness and support within the community. Every garment I create is designed to remind people they’re not alone, fostering connection and understanding through shared experiences.

Tell us why you wear it

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Jordy

Jordy

Don’t Let Your Demons felt like a clear reminder not to forget that they exist, ignoring them only serves them.

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Alex

Alex

The tide will go out.

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Sophie

Sophie

even when the glass is half empty, it's also half full

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