Eyes Wide Shut
Eyes wide shut - i guess you could say this tee was inspired by this whole pandemic. the definition of this is "it means a person refuses to see something in plain view, because of preconceived notions of what this something should look like. this frequently happens to naive people." take from that what you will. the design itself is based on the bubonic plague doctor, with the beaked mask filled with scented materials to mask the smell of death and protect the doctor from miasma while looking after patients. the cane with the hourglass on top was used to give direction, as their mask would muffle their voice and to avoid direct contact with potential infected patients. as with our beauty within tee, this design can be seen the same way upside down.
We wanted to step away from the currently watered down world of tattoo inspired clothing.
For too long companies have relentlessly pumped out these products with little passion or purpose. Our goal is to infuse meaning and into fashion by using stylish & organically sourced clothing as a means of spreading an important message surrounding mental health.
Each design shows a powerful, moving message that brings mental health struggles to the forefront.
We hope to start conversations about these important issues and build a genuine community, to give back to the world through the power of fashion and use people as a means of fixing this problem within society.
We aim to re-imagine the world of tattoo art fashion.
We simply couldn’t stand to see the constant influx of big brand names using this incredible traditional art form as a way purley to "pump out" profits. We aim to re-imagine the world of tattoo art fashion and use it as a means of causing a positive impact within our society.