Beauty Within Hood 1 In Stock

THE BEAUTY WITHIN HOOD, WITH A STORY TO TELL. The beauty within this hood is that when I started to print this, I was ready to throw the first one in the bin. When printing white ink onto any garment that has been dyed, you can sometimes get an ‘error’,...
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DARK GREEN
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THE BEAUTY WITHIN HOOD, WITH A STORY TO TELL.

The beauty within this hood is that when I started to print this, I was ready to throw the first one in the bin. When printing white ink onto any garment that has been dyed, you can sometimes get an ‘error’, which is called dye migration. This is where the dye in the garment bleeds into the white ink that is laid on top, in this case, creating a sort of red/brown colour within the white ink. I was ready to throw this right out when I saw it. But, something came over me and I decided to keep it, then print up the rest of them.

Throwing something away just because it doesn’t look 100% perfect is the exact reason why I chose the words, “Beauty Within”. Other printers will look at this and notice what’s wrong with it, but I look at it and see that it’s gone from this one negative, into a whole new positive and that, makes me really happy.

We wanted to step away from the currently watered down world of tattoo inspired clothing.

For too long companies have relentlessly pumped out these products with little passion or purpose. Our goal is to infuse meaning and into fashion by using stylish & organically sourced clothing as a means of spreading an important message surrounding mental health.

Each design shows a powerful, moving message that brings mental health struggles to the forefront.

We hope to start conversations about these important issues and build a genuine community, to give back to the world through the power of fashion and use people as a means of fixing this problem within society.

We aim to re-imagine the world of tattoo art fashion.

We simply couldn’t stand to see the constant influx of big brand names using this incredible traditional art form as a way purley to "pump out" profits. We aim to re-imagine the world of tattoo art fashion and use it as a means of causing a positive impact within our society.

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